Website Redesign
With a new product and new branding, SYPHT were ready to launch to market. But would the market really understand what it was saying? The data extraction market is both competitive and complex, so the look, feel and messaging needed to be clean, clear and cut-through.
Demonstrate the simplicity of the offer
SYPHT was looking for a new partner to rebuild their website. The site needed to explain exactly what their company does, as simply as possible. It also needed to be highly attractive to a B2B audience, and clearly explain key features and benefits of their products . The design also needed to:
Leverage Hubspot platform
Clearly communicate product offering
Showcase AI capabilities
Encourage sign ups and scheduling demos
Responsibilities
Stakeholder Workshops
Customer Research
User Journeys & Flows
Information Architecture
UX & UI Design
Hubspot Integration
Template development
Create digital design system
A discovery phase to gain valuable insights to prioritise needs
As with all Helium projects, the team started with an intensive research phase. This was essential to fully understand the needs of the customer in order to meet the project objectives. The team discovered key insights throughout the phase which were then used to create solid wireframes that met the needs of both customers and stakeholders.
Translating the offer to make it customer-centric
SYPHT’s new offering to the market was a complex subject matter, and it needed clear explanations for potential customers. Both UX and UI played a significant role in being able to explain the value of the company and their products.
Another challenge was deciding which components of the project where priority for inclusion in Phase One, so as to stay within the allocated timeframes and budget.
In-page technology demonstration
A clear and modern website with an intuitive cms
From the first briefing, Helium worked closely with the marketing and internal development team to ensure the insights from all stakeholders were incorporated into Release 1. This was an essential collaboration to make sure critical functionalities were developed, and that the existing back-end system integrated seamlessly.
A flexible and easy to use website that reflects the brand's values
The Helium team were able to use the insights from research, workshops and UX stages to deliver a website that fully resonates with the expectations of the target audience while showcasing SYPHT values.