myPlates identified a need to replace their website, which was showing its age and not delivering the sales conversions expected. The myPlates team’s primary objective was to improve the user experience by streamlining the shopping experience to positively impact sales.

  • Increase conversion rates and sales

  • Analyse and refine user experience

  • Customer centric interface design

  • Front-end templates for easy integration



Working collaboratively to better understand the customer experience

Helium’s UX specialists and the myPlates management and marketing teams worked closely to understand the complexities of their product offering, gaining insights into historical customer behaviour that would help determine the future user flows. Industry research was used to define personas that would influence the look and feel of the site.

Fig 01: Mobile wireframes


Simplify the process of product selection and pricing

Each variation to the plate — including design, content and type of vehicle — meant changes to the final pricing. Customers needed to see these updates in real time as they explored their options, so they would avoid any checkout surprises in the final costs, leading to abandoned carts.

Fig 03: Plate order / Filter plate style
Fig 04: Create your plate


Front-end templates for the future with easy integration today

Helium was able to evolve the existing myPlates brand by introducing icons and new styling to modernise the website and make it more user friendly. The development of easy to integrate front-end templates was crucial to the project's success.

Fig 05: Design styles


A new site that packs some punch

This October 2020 saw the launch of the new myPlates website to rave reviews from our client. We are now gathering the metrics to see how well the redesign improved conversion, it's safe to say that coupled with new marketing initiatives to the website, statistics are performing over our client's expectations. Why not take a peek yourself and help the numbers!

Fig 06: Browse Styles / Checkout
"Throughout the whole project, Helium has been very professional, flexible and easy to work with, delivering their tasks on time and within budget."
MICHAEL GARAS Head of IT | myplates.com.au